Thomas Eriksson, Founder and CEO of SASHA – Safe Share, is a Danish technology leader at the forefront of watermarking technology. Driven by the mission to end online image abuse, Thomas developed SASHA’s patented “in-pixel” signature technology that embeds ownership and consent directly into digital content.

Thomas Eriksson has spent years building companies in the edtech and medtech sectors, and that experience helped shape the growth of SASHA. What began as an idea has evolved into a technology platform recognized at the EU Presidency Meeting for Digital Affairs and honored with a 2025 World Summit Award. SASHA provides tools that help platforms improve moderation processes and combat image abuse.

SASHA, short for Safe Share, is a Danish company focused on developing safer methods for sharing digital images.

The company was founded on the principle that people place trust in others when they share images online. To support that vision, SASHA created a hidden digital signature technology embedded directly into images. The signature is designed to remain intact regardless of edits or alterations.

For organizations responsible for trust and safety, image protection is intended to continue well after an upload takes place. SASHA’s technology travels with the image as it is shared and distributed.

The company works with creators, businesses, social platforms, and online services that require image protection at scale. Use cases include non-consensual intimate imagery, copyright management, brand protection, and enterprise security.

Thomas Eriksson is the Founder and CEO of SASHA and leads the company’s work in digital watermarking technology.

His efforts to address online image abuse led to the development of SASHA’s patented in-pixel signature technology, which embeds consent and ownership information directly into digital content.

Since launching the company, Thomas has overseen its growth into an award-winning platform that has been featured at the EU Presidency Meeting for Digital Affairs and received a 2025 World Summit Award.

You can follow them on X @SASHA_safeshare

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Starting today, you can listen to Thomas Eriksson of SASHA on Adult Site Broker