The Regent Theater in Downtown Los Angeles was a bevy of adult stars and creators on the red carpet, with the Urban X Awards holding court at the mega venue. Ivan and Chocolate Goddess hosted the event, and multiple musical artists performed, and comedian Pink Foxx entertained. Many awards were presented on stage, while others were shown on screen and announced by the Mistress of Ceremonies. One of those was the Most Popular Adult PR Agency, and owner Erika Icon was on hand to see it.

“This is our third Urban X Awards win, and we’re beyond thrilled! I loved all the cheering when they showed us the winner of Most Popular Adult PR Agency on the screen. We’re also thankful that so many clients won, too,” says Erika Icon, Owner and Publicist.

See a complete list of winners at urbanxweekend.com/winners.

To learn more about The Rub PR’s award-winning services and incredible client roster, visit their newly relaunched site at therubpr.com.

ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.

Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. Icon got her client, Kimber James, cast on E! Entertainment’s Botched and appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has secured interviews for clients with prominent publications such as Cosmo, Forbes, Hustler, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.

The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XMAs, XMA Creator XMA Europa, AVN, XRCOs, ALT Star, Bazowie!, NightMoves, Urban X, Adult Industry Awards, Adult Choice Awards, TEAs, and Cammy Awards. And the nominations they’ve received are even greater.

Icon won the XBIZ Executive Award for WIA Woman of the Year in 2026, Most Popular Adult PR Agency from the Urban X Awards in 2023, 2025 and 2026, Best Public Relations Firm from the ASN Magazine Awards in 2022, 2025 and 2026, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She’s also received multiple XMA and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, and WIA Woman of the Year, Best PR Agency from the SXMA Awards, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.

s