Beloved Brand Continues to Serve NYC at Its Upper East Side Flagship

New York, NY — The Pleasure Chest, one of the country’s most trusted and iconic sexual wellness retailers, announced today that its West Village location will close during the last week of February 2026 as part of a thoughtful consolidation of its New York City retail presence. The brand will continue to serve New Yorkers from its expansive Upper East Side store, which remains open and thriving.

The West Village store has been a meaningful part of The Pleasure Chest’s New York story, but the company says the move reflects a strategic decision to focus resources into a single, larger location that better represents the brand today — and where it’s headed next.

“Our Upper East Side store is truly a flagship for who we are now,” said Brian Robinson, CEO of The Pleasure Chest. “It’s a beautiful, spacious location that allows us to offer a broader product selection, host more educational events, and create the kind of welcoming, inclusive shopping experience our customers expect. Consolidating into one New York store allows us to better serve our community while staying true to our values.”

Located on the Upper East Side, the remaining New York location offers a modern, thoughtfully designed retail environment that reflects The Pleasure Chest’s evolution as a leader in pleasure, education, and sexual wellness. Customers will find an expanded product assortment, expert staff, and the brand’s signature focus on inclusivity, consent, and pleasure-forward education.

The West Village store will remain open through the final week of February, giving customers time to visit, shop, and celebrate a location that has played a role in the neighborhood’s sex-positive retail history. A “For Lease” sign will go up this week as part of a standard transition process.

Founded in 1971, The Pleasure Chest has spent more than five decades redefining what a sexual wellness retailer can be. With locations across the U.S. and a strong online presence, the brand continues to evolve while remaining grounded in its mission to make pleasure approachable, inclusive, and empowering for all.

For store hours, upcoming events, and updates, visit www.thepleasurechest.com.