(Boise, ID / August 26, 2026) – Seiraku Toys is expanding its creator collaboration focus in the U.S. market, pairing Japanese style product design with talent from cosplay, VTubing, JAV, adult entertainment and 18+ gaming.
The collaboration program is a key part of Seiraku Toys’ identity, giving creators a path into premium product development while giving fans collectible items tied to the personalities, fantasy worlds and fandoms they already follow. Past and current collaborators include FeFe, LienSue, Mion Hazuki, Luna Amemiya and Raku, with additional projects in development.
“Creator collaborations work best when they feel authentic to the creator and exciting for the fan,” said MotsuGroup founder and owner Niels van der Voort. “Our goal with Seiraku Toys is to build products that respect both sides – the creator’s identity and the customer’s desire for something fun, well-made and connected to a world they already enjoy.”
Seiraku Toys develops original molds and product concepts using high-quality TPE and silicone, with a focus on soft, durable materials and fantasy-led design. The brand’s creator projects are supported by MotsuGroup’s international operations, including U.S. fulfillment through Onahole.com, EU fulfillment through MotsuToys.com and B2B wholesale access through MotsuGroup.com.
As MotsuGroup increases its U.S. push, Seiraku Toys will continue using creator partnerships as a central part of its product strategy. For more information, visit Onahole.com and Seiraku.toys.
About Seiraku Toys / MotsuGroup:
Seiraku Toys is the premium in-house brand of MotsuGroup, a privately owned European company specializing in Japanese style male pleasure products, including onaholes, cups, hips, torsos and accessories. The brand is built around Japanese craftsmanship, anime and manga-inspired aesthetics, premium materials, original molds and product concepts developed for fans of Japanese adult product culture.
MotsuGroup was founded by Niels van der Voort and began in 2008 as a small webshop for Japanese adult toys before becoming a full-time business in 2010 and expanding pan-European in 2016. Today, the company operates four platforms: Seiraku Toys, its premium in-house brand; Onahole.com, its U.S. consumer platform with fulfillment from Boise, Idaho; MotsuToys.com, its European consumer platform with fulfillment from the Netherlands; and MotsuGroup.com, its B2B wholesale platform for retailers and distributors worldwide.
The company uses high-quality TPE and silicone, develops its own product designs and molds and holds four registered EU trademarks: Seiraku Toys, KYO, TYO and XTC Japan. MotsuGroup also works with creators across cosplay, VTubing, JAV, adult entertainment and 18+ gaming, with collaborations designed to bring creator fandom into premium product development.