(New York, NY / July 7, 2026) – Roux launches a new brand chapter from New York City, building on a digital presence shaped by travel, lifestyle, comedy, cars, fitness and direct fan connection across social media and subscription platforms.

Known online as the “CEO of oversharing,” Roux has grown a 1.3 million-plus audience by turning real-life moments into content with a sharp, self-aware point of view. Her posts move between international trips, city life, fashion, behind-the-scenes creator moments, relationship humor and the kind of candid storytelling that keeps fans invested beyond the feed.

Roux is leaning further into the details that make her stand out, from her love of cars and active gym routine to a creator business built around personality as much as visuals. She has also begun exploring entertainment opportunities, and recently completed filming for a major film production expected to be released next year.

“I’ve always wanted Roux to feel like the most honest version of my life online,” said Roux. “It is travel days, gym days, car stuff, ridiculous dating stories, working hard and sometimes oversharing because that is just who I am. I’m excited to let people see more of that and keep building something that feels real.”

As Roux expands her public profile, she is opening the door to more conversations around creator culture, relationships, body image, wellness, travel and the realities of building a digital business while staying connected to a highly engaged fan base.

Find and follow Roux on her socials via Link.me.

Roux is a New York City-based digital creator, model, actress and adult creator with a 1.3 million-plus cross-platform following. Known for candid lifestyle content, travel, comedy, fitness, car culture and direct fan connection, she has built a creator brand that moves between social media, subscription platforms and entertainment opportunities. She continues to grow her presence across digital media, creator-led business and mainstream-facing projects.