Founder of Premier Men’s Sexual Health Products Company to Discuss LGBTQ Marketing at ‘CES of Sex Toys’!

LAS VEGAS (January 10, 2017) – Steve Callow, President and CEO of Florida-based men’s sexual health products company Perfect Fit Brand (https://perfectfitbrand.com), will be participating in a panel discussion on Thursday, January 19 at the upcoming Adult Novelty Expo in Las Vegas. Dubbed “the CES of sex toys” by Wired magazine, the trade-only show for pleasure product professionals takes place at the Paradise Tower in the Hard Rock Hotel & Casino, and will be restricted to trade attendees.

“I’m thrilled to be part of this panel; I’ve seen many strategies in play to address the needs of these communities, and clearly there isn’t one ‘right’ way,” says Callow. “The changing landscape of retail in general, as well as the emergence of brands like ours, which don’t identify as gay or straight, yet play well into both markets, make for new challenges for the retailer.”

Callow will be participating in “I’m Coming Out“ panel from 11am – 12pm at Festival Hall C near Paradise Tower, which discusses marketing to the LGBTQ community. “Marketing sex toys to the LGBT consumer poses an interesting set of challenges,” reads the panel description. “Retailers need to gain understanding about everything from gender pronouns to sexual preferences, and all points in between. Panelists discuss how sales personnel can create inclusivity and an educated, safe space for LGBT consumers to shop comfortably, both online as well as in brick-and-mortar retail stores.” Berman will be joined by Coyote Amrich of Good Vibrations, Sarah Sloane of Sloane Consulting, and Stephanie Berman of Berman Innovations. The panel will be moderated by Anne Hodder.

Continues Callow, “Perfect Fit strives to reach the distinct and individual needs of our customers; for the LGBT community, that means being conscious of our communications, from branded materials and product design to our customer service interactions. We’re proud to be one of many leading the charge into greater inclusivity of consumer marketing and LGBT cultural competency in marketing and sales in the sexual health realm. I’m grateful for the opportunity ANE has provided us in sharing our expertise and company standards, in an effort to help elevate the LGBT consumer experience in adult novelty and sexual health.”

For the entire Adult Novelty Expo seminar schedule, visit http://www.noveltyexpo.com/seminars.

Founded in 2011 and establishing itself as a driving force in the adult novelty industry, Perfect Fit Brand designs and manufactures unique, cutting-edge products, offering groundbreaking innovations for the sexual health of men, women, and couples. An important aspect of Perfect Fit Brand’s philosophy and ultimate success is to ensure its customers are educated in the proper use of their unique products. With a comprehensive website offering information on products which may not be available at retail locations, the company offers video demonstrations, articles, and detailed product information.

Perfect Fit Brand has a long-standing history for innovation in the men’s health and pleasure products market for the LGBT community, helming the inventions of some of the most popular pleasure products for the adult gay market, such as the Hump Gear / Raw Dawg lines of products, the Tunnel Plug, and ergofló anal douches. The company’s newest offering, Buck-Off™, is the world’s first pleasure product specifically geared for the FTM market, and a collaboration with adult entertainment icon and LGBTQ / human rights activist Buck Angel.

For more information, visit http://www.PerfectFitBrand.com. The company may also be followed on Twitter at http://twitter.com/PerfectFitBrand, on Facebook at http://www.facebook.com/PerfectFitBrand, on YouTube at http://www.youtube.com/user/PerfectFitBrand, and on Tumblr at http://www.tumblr.com/blog/PerfectFitBrand.

About Perfect Fit Brand:

Founded in 2011 and establishing itself as a driving force in the adult novelty industry, Perfect Fit Brand designs and manufactures unique, cutting-edge products, offering groundbreaking innovations for the sexual health of men, women, and couples. Former StreemMaster CEO Steve Callow, who now helms Perfect Fit Brand, is a well-known veteran in the adult novelty industry, with a proven track record in designing innovative, top-selling products. Callow brings his core values to Perfect Fit Brand; its greatest contribution to the good of corporate social responsibility comes from its core business activities – quality, selection, convenience, customer service, recycling, and other initiatives. Perfect Fit Brand also contributes to the communities where their employees and customers live, through fundraising and product donations, to nonprofit groups, including the South Florida AIDS Walk, Broward House, and Beach Bear Weekend.

An important aspect of Perfect Fit Brand’s philosophy and ultimate success is to ensure its customers are educated in the proper use of their unique products. With a comprehensive website offering information on products which may not be available at retail locations, the company offers video demonstrations, articles, and detailed product information. Nominated for 44 industry awards to date, Perfect Fit Brand won the 2016 XBIZ Award for “Male Pleasure Products Company of the Year” and the 2016 East Coast News Award for “Best Male Oriented Product;” its Jock Armour hybrid jock strap / cock ring won the 2015 XBIZ Award for “Gay Sex Toy of the Year.” For more information, visit http://www.PerfectFitBrand.com.