New retail-focused platform connects ecommerce behavior, local search, and in-store shopping to support adult retailers
LOS ANGELES, CA – Our Erotic Journey, also known as OEJ, has announced the development of a new omnichannel store locator and retail support initiative designed to connect online customer demand with local adult retail stores.
The platform was built around a shift in shopping behavior: customers are used to the speed of ecommerce, but many still search locally when they want a product sooner or prefer to shop in person. OEJ’s store locator helps bridge that gap by allowing customers to discover OEJ online, then quickly find nearby official retailers carrying the brand.
Through the OEJ website, customers can search by ZIP code, city, state, or store name to find participating stores, get directions, and call ahead to confirm availability. As the program expands, OEJ plans to add live location services, nearby store recommendations, retailer spotlights, product collection filters, and geo-targeted marketing designed to drive traffic into retail locations.
The broader strategy includes targeted digital ads, traditional and digital billboards, and location-based campaigns near key retail partners and high-traffic shopping areas. The goal is to create a connected path from brand discovery to local purchase, where a customer sees OEJ marketing, visits the website, and is directed to the nearest participating store.
“This was developed to support more than just the brand,” said Joreail Armstrong, who developed the initiative for OEJ. “Customers today want speed and convenience, but retailers are still where trust, education, and real product discovery happen. We wanted to build something that connects those two worlds.”
OEJ is also developing retailer marketing kits to help stores promote and merchandise the brand more effectively. Planned support materials include shelf talkers, stickers, QR-code brand videos, product training sheets, display photos, social media images, email banner templates, and merchandising guides.
“Our industry works best when brands and retailers create demand together,” Armstrong added. “If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop. That creates a better experience for the customer, gives retailers more opportunities to earn the sale, and helps brands support the stores that carry them.”
Retailers, distributors, and industry partners attending ANME are invited to stop by Booth 408-409 for a demonstration of the OEJ store locator and to see how the platform can help connect online customer interest with local retail traffic.
For more information, visit OurEroticJourney.com.
To learn more about Our Erotic Journey and its award-winning collections, visit OurEroticJourney.com, as well as X @oej_official, Instagram @oejsecguo, Facebook @oureroticjourneyofficial and YouTube.
ABOUT OUR EROTIC JOURNEY:
Created with a focus on wellness, playfulness and a blissful state of being, Our Erotic Journey is changing the conversation around sexual pleasure with exceptional, accessible and affordable personal massagers, enhancers and intimacy products.
Founded in 2019 by James Guo, the California-based brand currently offers more than 100 quality products across nine distinctive collections – Power of Cock, Cristal, Zodiac, Sublime, Thrillz, Curious, Pot, Space and Lit – serving a diverse and discerning clientele, from first-time buyers to the most adventurous pleasure seekers.
Our Erotic Journey is a 2023/2024/2025 AVN Award Winner for ‘Best Pleasure Product Manufacturer-Small’, 2024 ‘O’ Awards ‘Outstanding New Product’ winner for its Sexy Pot marijuana leaf palm-sized massager, and the company’s standout nominees include the Solar Ring vibrator (‘23 ‘O’ Award for ‘Outstanding Internal Stimulator’), Enchantress and Wild at Heart (‘22 ‘O’ Award for ‘Outstanding Powered Product’ and ‘Outstanding Innovation) and My Little Secret (‘22 XBIZ Award for ‘Sex Toy of the Year – Powered (Non-Vibrating)’.
From product design and packaging to its dedicated customer service, Our Erotic Journey is committed to serving wholesale clients worldwide through a network of manufacturing and distribution hubs that are easily reachable online and through local sales representatives.
Our Erotic Journey is committed to championing sexual wellness as a cornerstone of overall health while advancing the intimate experiences of enthusiastic solo fliers and couples… and happily backs it up with a five-year warranty. To learn more, visit OurEroticJourney.com.