North American Division Debuts XPANDER, COSMOPOLITAN Signature, & More to Global Partners!
ATLANTA, GA (October 21, 2015) – JOYDIVISION’s North American division returns from a successful eroFame show. Held at the Hannover Fair and Expo Playgrounds, eroFame (http://erofame.eu) is free to all international trade members in the erotic toy, fashion, pharmaceutical, movies, magazine, and consumables markets.
Besides presenting its current and well-known bestsellers, such as AQUAglide, BIOglide, and Soft-Tampons, JOYDIVISION USA also showcased a variety of brand new products, including its new generation of prostate stimulators, the XPANDER series (http://XPANDER.com), which was met with high praise by retailers and distributors alike.
“The groundbreaking technology contained within the XPANDER series makes this a standout product in a sea of similar prostate stimulators currently available in the market,” says JOYDIVISION USA’s Senior VP of Sales and Marketing, Marcus West. “Retailers and distributors alike were thrilled to see our revolutionary product, and orders were extremely healthy as a result. We’re very happy with our presence at eroFame, and look forward to working with our North American partners to bring XPANDER, and the rest of our product line, into stores nationwide.”
In addition to debuting XPANDER for the male sexual health market, JOYDIVISION USA presented a sneak peek at its upcoming Cosmopolitan signature line of products. Fully embraced as a creative partner, JOYDIVISION’s newest line of toys and lubricants, as well as massage and beauty products, will all be presented under the Cosmopolitan banner.
“We’re thrilled to present a high-quality, upscale line of products which embodies the Cosmopolitan brand,” says JOYDIVISION USA’s Executive VP, Bianca Kuennecke. “The Cosmo woman embraces her sexuality in a safe, fun, and healthy way; we’re so honored to work alongside the brand to create a line of products for the empowered Cosmo woman!”
JOYDIVISION retailers and distributors also enjoyed a Partner Appreciation Dinner on the first night of the exhibition; international partners were able to network with the company’s sales and marketing teams, to discuss campaigns for the upcoming holiday season.
“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” adds West. “JOYDIVISION is happy to have such wonderful partners, and we look forward to collaborating with them through this holiday season and beyond.”
For more information on JOYDIVISION USA, visit http://myJOYDIVISION.com.
About JOYDIVISION USA:
Starting in 1994 with just an idea, a single item, and a garage as an office, JOYDIVISION now offers over 250 premium lifestyle products and holds several patents. A recipient of various international awards for outstanding quality and innovative design, and many loyal customers worldwide, JOYDIVISION’s ongoing mission to “color up your love life” is reflected through the ‘JOY’ approach in both by the company’s desire to create trend-setting products and to surround itself with dedicated people.
Headquartered in Hannover, Germany, JOYDIVISION celebrated its 20th Anniversary in 2014 as a leading brand in the European market for sexual wellness products. Along with distribution networks in over 60 countries, JOYDIVISION established a fully owned subsidiary in Atlanta, GA, in November 2013. JOYDIVISION USA now distributes its line of sensual body massage oils and candles, lubricants, state-of-the-art vibrators, to the North American market, as well as its widely acclaimed Joyballs Secret Kegel exercisers, voted Best Female Product in 2013.
All products are manufactured in Germany and live up to the highest quality standards in the industry. For more information, visit http://myJOYDIVISION.com.
JOYDIVISION USA Social Media Links:
Twitter: https://twitter.com/JOYDIVISION_USA
Facebook: https://facebook.com/myJOYDIVISION
