What: Virtue’s “Free the Cheeks” Campaign, a cheeky celebration of freedom, fashion, honest conversations and self-expression, featuring the iconic Virtue jockstrap – the world’s 1st genderless jock, models and special guest XX. The campaign encourages inclusivity and empowerment while celebrating the importance of voting on Election Day. The event will include a series of struts at key locations in Manhattan, promoting genderless fashion and sustainable choices.
When:
November 5, 2024
12:00 PM – 2:00 PM
Where:
The campaign will make multiple stops at key NYC locations, starting in Times Square and ending at Rockefeller Center:
● Times Square – Kick-off – https://g.co/kgs/2jo7mzY
● J K Onassis High School (120 West 46th Street, New York, NY 10036)
● 53rd Street Library (18 West 53rd Street, New York, NY 10103)
● 5th Avenue Strut down to Rockefeller Center
Voter Entrances for Polling Locations:
● J K Onassis High School: 120 West 46th Street
● 53rd Street Library: 18 West 53rd Street
Who:
● Virtue models, showcasing the brand’s latest genderless athlingerie
Alana Luv – https://www.instagram.com/_alanaluv_/
Troy Edward – https://www.instagram.com/troyedwardss/
Athena Parisi – https://x.com/parisibaby
Edward Terrant – https://twitter.com/edward_jpg
● Founder of Virtue, Yotam Solomon, will be available for interviews
https://www.instagram.com/yotam_solomon/
Visuals:
● Virtue models leading cheeky, fashionable struts at each location holding signs with key messages.
● XX engaging with the public and media in support of the campaign.
● Election Day poll site backdrops, highlighting the importance of voting and freedom of expression.
Why:
The “Free the Cheeks” campaign is designed to inspire confidence and self-expression through fashion while celebrating freedom. Virtue’s genderless designs represent inclusivity and sustainability, bringing a bold message to the streets of NYC just in time for Election Day.
