Adult Industry Pioneer Leads Discussion at

 

AUSTIN, Texas (March 24, 2015) – A packed house greeted a panel on marketing in the adult industry featuring Homegrown Video president and founder Farrell Timlake at South by Southwest music, film, and interactive festival last week.

The panel discussion, “Porn, the Quiet Pioneer of Marketing,” held at the Hyatt Regency Austin, focused on how porn shaped online marketing and how it has been a driving force in technology in recent years.

Although Timlake appeared on the panel via Skype from Dallas Airport due to a flight delay en route to Austin, he was well received by fans attending the event.

“It was very gratifying to have so many people attend the panel and provide such positive feedback,” Timlake said. “Being on Skype was a great alternative for me.  I wouldn’t have missed this panel for the world.”

The panel, which included Chris Czmyrid, creative director of Momentum Worldwide, and Allen Stein of Natural Zesty Enterprise, addressed questions such as why major brands still shy away from porn and how some advertisers are becoming more open to porn, among others.

The panel’s popularity was in keeping with the fact it was among the top voted panels by attendees during the selection process.

“The adult industry has always been on the leading edge of marketing and e-commerce, becoming a central point of attention to other industries seeking to emulate this success,” Timlake said. “This panel was just one way to share our marketing know-how and experience so it was very exciting and thrilling to be a part of it.”

Likewise, panelist Czmyrid echoed the sentiment, adding:  “The way people interact with each other through the use of technology and the mainstreaming of adult entertainment are changing the way we approach sex and intimacy and is going to be a fundamental shift in how we as marketers will reach them. It’s all about learning from each other and putting it into action.”

The panelists spoke about how porn embraces new mediums, storytelling technology, and many other forms of user experience by adopting them early on. Adult industry marketers have persevered by taking risks and developing successful marketing and branding strategies to grow their businesses over the years, they added.

For more than 30 years, Homegrown Video has been the go-to place for unique all-amateur adult videos recorded by real couples. The company has grown its brand with a variety of amateur adult content and special interest videos, and has earned multiple awards over the years. It is recognized for its long-running, multiple award-winning series “Homegrown Video,” which is now in its 852^nd edition, featuring actual couples having sex.

All Homegrown Video releases are available through Girlfriends Films Distribution. Retailers and distributors interested in ordering Homegrown Video titles may contact David Diamond of Girlfriends Films at ddiamond@girlfriendsfilms.com.

Since 1982, there has been one company providing porn consumers with intimate access to the real men and women-next-door – neighbors, co-workers, swingers, and exhibitionists. Homegrown Video, the birthplace of amateur adult entertainment, is the quintessential brand for those looking to share their sex lives on camera or view others celebrating their sexuality.  Homegrown Video’s establishment and domination of the amateur porn market is evident in its 11 AVN Awards and 2 XBIZ Awards for Best Amateur Release, Best Amateur Series, and Niche Studio of the Year. Newsweek magazine acknowledges the company’s flagship series, “Homegrown Video,” as the “longest running series in the history of porn,” with over 800 volumes. In 2009, AVN Media listed the series’ first volume as one of the fifty most influential adult video titles ever released; the same year, owner Farrell Timlake (aka Tim Lake) was inducted into the AVN Hall of Fame. For more information, visit www.HomegrownVideo.com, www.HomegrownGazette.com, or www.HomegrownSubmittals.com.

Chris Czmyrid has experienced first hand the growth of experiential marketing in the US. He began his advertising career creating traditional advertising with two of the most venerable shops in the business Ogilvy & Mather and Leo Burnett. His first foray into the world of experiential advertising was with Philip Morris where he led the team responsible for creating the Marlboro Adventure Team. His conscience got the better of him and he left Chicago for Santa Fe NM to head up the marketing for Outside Magazine. During his stint at Outside, Czmyrid was instrumental in creating the active lifestyle movement and this led to a gig with Ford Motor Company where he created the No Boundaries positioning and campaign for their SUV line. The NBX tour introduced America’s Active Lifestyle to over a million consumers in 23 cities. Czmyrid is currently a Creative Director at Momentum Worldwide where he continues to create experiential advertising campaigns for Fortune 500 Clients.