Conception Innovator to Discuss LGBTQ Marketing, Patents, & Piracy at ‘CES of Sex Toys’!

LAS VEGAS (January 9, 2017) – Berman Innovations CEO Stephanie Berman will be participating in two panel discussions on Thursday, January 19 at the upcoming Adult Novelty Expo in Las Vegas. Dubbed “the CES of sex toys” by Wired magazine, the trade-only show for pleasure product professionals takes place at the Paradise Tower in the Hard Rock Hotel & Casino, and will be restricted to trade attendees.

“I’m looking forward to wrapping up my whirlwind west coast conference tour with my attendance at the Adult Novelty Expo,” says Berman. “The entire AVN / AEE week is a great mix of retailers, products, and performers, and I’m thrilled to meet with everyone and share ideas and product information.”

Berman will first be participating in “I’m Coming Out“ panel from 11am – 12pm at Festival Hall C near Paradise Tower, which discusses marketing to the LGBTQ community. “Marketing sex toys to the LGBT consumer poses an interesting set of challenges,” reads the panel description. “Retailers need to gain understanding about everything from gender pronouns to sexual preferences, and all points in between. Panelists discuss how sales personnel can create inclusivity and an educated, safe space for LGBT consumers to shop comfortably, both online as well as in brick-and-mortar retail stores.” Berman will be joined by Coyote Amrich of Good Vibrations, Sarah Sloane of Sloane Consulting, and Steve Callow of Perfect Fit Brand. The panel will be moderated by Anne Hodder.

Berman will then participate in “Will The Real Slim Shady Please Stand Up?” from 12pm-1pm in the same room (Festival Hall C) to discuss pleasure product patents and piracy. “Pirated sex toys not only hurt manufacturers and retailers; they also diminish consumer trust,” reads the panel description. “What steps can be taken at all levels of the industry to combat bootleggers and their possibly dangerous products? Even if you have a patent for your original product, you can still face knock-offs and cheap imitations. Experts share stories and tips from all sides of the issue.” Berman will be joined by Nichole Grossman of CalExotics, as well as attorneys Steve Levy, and Greg Piccionelli; Kelly Shibari will be moderating the panel. 

For the entire Adult Novelty Expo seminar schedule, visit http://www.noveltyexpo.com/seminars.

Stephanie Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as CEO of The Semenette®, Berman has extensive knowledge and understanding of the women’s reproductive health market. Berman Innovations’ flagship product, The Semenette® (http://TheSemenette.com), allows partners to re-create the ejaculation process in the privacy of their own home, through its proprietary inner tubing and pump system. Berman herself is the first of many Semenette® success stories; she and her wife successfully used the product to conceive their daughter and son. The product experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, and serodiscordant communities.

Berman Innovations then teamed up with German pleasure products manufacturer Fun Factory to introduce its second iteration, POPDildo™ (http://POPDildo.com). By incorporating Fun Factory’s pleasure-focused shape, and built for G-spot play, with the technology of the original Semenette®, POPDildo™ has skyrocketed to the “wish list” for many since its launch in February 2016. POPDildo is nominated in the Outstanding Non-Powered Product category for the 2017 “O” Awards, as well as for Best Pleasure Product Manufacturer (Small) for the upcoming 2017 AVN Awards.

The Semenette® and POPDildo™, both novelty intimacy products, allow partners to mimic traditional intercourse through its proprietary inner tubing and pump system, complete with ejaculation – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Recipient of Techie.com’s Editor’s Choice Lightning Bolt Award for Emerging Technology, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. 

North American retailers interested in carrying POPDildo™ may email contact Kim@Entrenue.com to place their orders. European retailers interested in carrying POPDildo™ may email kai.gruenenwald@funfactory.com to place their orders. All other international retailers and distributors interested in carrying POPDildo™ may email Stephanie@TheSemenette.com.

For more information, visit http://POPDildo.com.

About Berman Innovations, LLC: 

Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit http://TheSemenette.com and http://POPDildo.com; the company may also be followed on Twitter at https://twitter.com/thesemenette, on Facebook at https://www.facebook.com/thesemenette, and on YouTube at https://www.youtube.com/channel/UC1hfPyVJVLYnxsS4vOcRK1Q.