Alex Steel and her husband Dan founded KinkCoach to support women navigating the business of selling adult content online. Operating from the UK, the company grew from Alex’s years of firsthand experience selling through major platforms and recognizing what many newcomers lacked.

Dan Steel is the company’s technical co-founder. His background includes launching and operating businesses outside the adult industry, where he developed expertise building scalable systems.

Observing Alex’s work revealed a recurring problem. Sellers were expected to learn everything independently.

He watched many people leave the industry quickly or begin without understanding the operational realities involved. The tools available often missed the mark because they had not been shaped by seller experiences. Dan created KinkCoach’s technical infrastructure and now leads automation, engineering, architecture, and infrastructure. Alex directs seller experience, education, and strategy.

KinkCoach describes itself as the only end-to-end ecosystem created specifically for women selling adult content online and operated by someone who has done the work firsthand.

The Starter Pack is a 73-page printed publication covering pricing, listings, photography, customer administration, safety, legal issues, difficult buyers, and the systems that support sustainable businesses.

KC Hub gives sellers one dashboard for managing activity across platforms.

KC Automation simplifies repetitive tasks through browser extensions.

Kinkmarket serves as a vetted marketplace for sellers. The ecosystem remains independently funded through Alex’s earnings and supports sellers worldwide.

You can follow them on X @Kinkcoachme

Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker, said: “Having Alex and Dan on the podcast was delightful. Kinkcoach is a game changer for creators looking to expand their business. It was a great interview.”

Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com. Bruce, the adult site broker, is a two-time nominee for XBIZ Community Figure of the Year and Adult Site Broker Talk was a 2026 AVN Award nominee for Favorite Adult Podcast.

Starting today, you can listen to Alex and Dan Steel of KinkCoach on Adult Site Broker Talk.

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