(Austin, TX / September 20, 2021) — Women-led sex-positive erotica brand afterglow has teamed up with WOO More Play to announce the launch of ‘Use More Lube’, an inspiring sexual health & wellness campaign to promote the intimate use of personal lubrication.

“It blows my mind how many people don’t use lube; it’s THE #1 sex tip! I’m honored to team up with WOO More Play to highlight the smooth, slippery wonders of lube!” said Lilly Sparks, afterglow’s Founder/CEO. “At afterglow, we’re busting down the misconceptions and stigma around lube. Having a WAP is great, having lube is better.”

Sparks noted that according to a recent survey, 33% of women have trouble producing lubrication naturally, 40% of couples currently use lube to spice things up and 9 out of 10 women said, simply, that SEX IS BETTER WITH LUBE – they felt that sex was more comfortable with lube by minimizing friction for an overall better sensation.

The afterglow/WOO More Play ‘Use More Lube’ campaign will unfold in two parts:

— Online: With the help of the website usemorelube.com and Instagram (@use.lube), afterglow and WOO MORE PLAY will help spread the word on the importance of using lube with 25% off WOO Love Oil all-natural coconut lube, a giveaway of 25 WOO Vibez clitoral vibrators and a 14-day trial to xoafterglow.com.

— In person: afterglow and WOO More Play will distribute 1,000 units of the Quickies 10-pack travel size WOO Love Oil minis throughout the cities of Austin, Los Angeles and New York City in an effort to raise awareness about the benefits of lube use.

Sex is better with lube! Go to usemorelube.com to sign up to be the first 25 entries to receive the WOO Vibez giveaway (retail price $99)!

Explore your pleasure universe at xoafterglow.com.

Founded in 2020 by entrepreneur Lilly Sparks, afterglow is the sex-positive, pleasure-focused platform and community shifting the adult media paradigm. Curating stories, igniting conversations and offering premium video and written content centered on sexual fulfillment, afterglow empowers everyone to become experts in their own pleasure.

Paving the way for a future we want to live and star in, afterglow is an adult site for those 18+ with original, licensed content behind a paywall, and free sex-positive articles. Normalizing sex and porn in a modern world, afterglow is the sex resource we all need.

Lilly Sparks is the founder of afterglow, a revolutionary porn company merging porn and sexual wellness and making steamy films focused on the pleasure of all participants. Sparks’ inspiration to start afterglow came from struggles in her own sex life. She longed to find resources to help her explore authentic pleasure but felt alone and ashamed.

Knowing she wasn’t alone on this journey, Sparks created afterglow to explore sexuality and support the unabashed enjoyment of sex. Prior to afterglow, Lilly was a serial entrepreneur with expertise in scaling disruptive brands, taking them from zero to millions of revenue.

During her down time, Lilly loves listening to music, being outdoors, and dancing… especially doing all three at once.

WOO More Play is a sexual wellness brand focused on closing the orgasm gap with aesthetically pleasing, naturally conscious products, and trusted resources to help inspire you to have the best sex of your life. With a strong focus on community support, WOO’s emphasis surrounds encouraging everyone to explore effective ways to communicate what feels good to feel their most confident in and outside of the bedroom.