STOCKHOLM (April 30, 2015) – ADAMO is pleased to announce that it has added new targeting tools to its popular traffic network, giving media buyers new options to focus their ads based on variables like browser usage and time of day. The new targeting options can help sophisticated traffic buyers to earn the best possible return from their advertising money by displaying specialized ads to a very specific audience.
“Imagine running ad campaigns that are smart enough to deliver one kind of message to a mid-morning audience, and an entirely different message to a late night audience,” explains Judy Shalom, CEO and Founder of ADAMO. “If your product sells best on weekdays, or you want to run a special promotion every Saturday, now you have the tools to pinpoint when your ads will display.”
The new browser-based targeting tools are equally powerful, giving advertisers the ability to focus in on an audience that prefers a specific type of user experience.
“The obvious example is mobile versus desktop traffic, but with our latest additions to ADAMO our clients can get a lot more specific than that,” says Shalom. “Maybe you want to target Firefox users with a message about independence, or maybe you feel your message will work best in front of Apple Watch users because you believe them to be more active. You can target game consoles, Google Glass, IpTV devices or Microsoft Windows users. Now you can get very sophisticated with your approach to buying traffic.”
ADAMO’s bidding system allows traffic buyers to place incremental bids on available spots, an approach that is proven to be popular with clients. This method functions similar to auction sites like eBay, which allows bidders to set an initial bid as well as a maximum bid. The ADAMO approach helps media buys maintain their visibility in even the most popular ad spots.
Advertisers looking to achieve the highest possible visibility for their campaigns are also offered bid boosters, designed to boost bids during certain hours of the day and allowing buyers to get the most out of their peak conversion hours.
“If you are investing money into advertising, you are going to want to see an increase in ROI,” adds Shalom. “That is why it is important to target your advertisements properly, it makes a big difference in returns. In theory it seems simple, but it can be difficult to find the right balance. For our clients who need assistance, ADAMO account managers are available to help.”
For more information please visit www.adamoads.com, or contact ADAMO directly by sending an email to sales@adamoads.com.
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ABOUT ADAMO
Based in Europe, ADAMO was founded in 2013 by current CEO Judy Shalom and in just several months was ranked by adswikia.com as one of the top 10 ad networks in the world. The ADAMO platform uses a real-time bidding system to power half a billion ads daily, serving ads both on the traditional web and mobile Internet. ADAMO is popular both with traffic buyers and sellers, and offers a variety of innovative tools to help both groups achieve maximum ROI from the network.
