(Los Angeles, CA) Top adult public relations firm The Rub PR’s owner and publicist Erika Icon is up for WIA Woman of the Year from the XBIZ Exec Awards for the third time. In January, she took home the coveted pink glass trophy, and in 2027 Icon is going for a two-peat.
XBIZ has announced the 2027 Executive Awards nominees, and The Rub PR owner Erika Icon scored a WIA Woman of the Year nomination. The competition is fierce, with some of the most respected women at the top companies vying for the award. To win the award for a second time, Icon needs her industry friends to #rockthevote for her at XBIZ.net under the 2027 XBIZ Exec Awards in the Adult Entertainment Community section. Voting is open now through November 6th to the industry.
The XBIZ Exec Awards are presented at two annual ceremonies held in conjunction with XBIZ 2027 in Los Angeles—the adult entertainment edition is held on January 8th.
“Winning this award earlier this year was incredible. To be recognized by your peers is priceless. Thank you to everyone who helped me get nominated and, of course, XBIZ. I’d love to win it again, so please #rockthevote for me,” says Erika Icon, owner and publicist.
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their newly relaunched site at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.
Icon has helped her clients promote their brands and bring them into the mainstream arena. Icon got her client, Kimber James, cast on E! Entertainment’s Botched, where she appeared with her. Icon has helped cast numerous clients in mainstream TV and movies and has secured interviews for clients with prominent publications such as Cosmo, Forbes, Hustler, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XMAs, XMA Creator XMA Europa, AVN, XRCOs, ALT Star, Bazowie!, NightMoves, Urban X, Adult Industry Awards, Adult Choice Awards, TEAs, and Cammy Awards. Their nominations are even more impressive.
Icon won the XBIZ Executive Award for WIA Woman of the Year in 2026, Most Popular Adult PR Agency from the Urban X Awards in 2023, 2025, and 2026, Best Public Relations Firm/Best Publicist from the ASN Magazine Awards in 2022, 2025, and 2026, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She’s also received multiple XMA and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, and WIA Woman of the Year, Best PR Agency from the SXMA Awards, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards, and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” PR Week also profiled her for their Sex Issue, and the Wall Street Journal profiled her for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.