(Los Angeles, CA)
Top adult public relations firm The Rub PR therubpr.com is looking for a three-peat at the Urban X Awards. They’ve been nominated for two major awards thanks to their industry friends and the fans.In 2025, The Rub PR won Most Popular PR Company for the second time. They initially won the award in 2023, when it was first given out. Now, they’ve been nominated for it for the fourth consecutive year. Additionally, they’ve snagged the Most Supportive Sponsor for the second time. To win one or both sexy X trophies, they need everyone to #rockthevote every day.
It’s easy to #rockthevote. Go to urbanxweekend.com/voting, look for their categories (Most Popular PR Company and Most Popular PR Company), click the circle next to their company name, and smash the SUBMIT OFFICIAL BALLOT button. You can vote every 24 hours through July 15th.
“We’ve always supported the Urban X Awards since the beginning and started sponsoring in the last five years or so. It’s an important show for our industry, and we love Giana and everyone at Urban X. We’d love to win the PR award again, so make sure to vote for us, and tell your friends,” says Erika Icon, Owner and Publicist.
The Urban X Awards take place on Sunday, August 16th at 9ThirtyLA located at 930 Mateo Street in Downtown Los Angeles. The red carpet is from 5pm to 7pm, and the award show is right after, from 7:30pm to 10:30pm. For more details about the Urban X Awards Weekend of events, visit urbanxweekend.com.
The Urban X Awards take place on Sunday, August 16th at 9ThirtyLA located at 930 Mateo Street in Downtown Los Angeles. The red carpet is from 5pm to 7pm and the award show is right after from 7:30pm to 10:30pm. For more details about the Urban X Awards Weekend of events, visit urbanxweekend.com.
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their newly relaunched site at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with 20 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, with a minor in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. Icon got her client, Kimber James, cast on E! Entertainment’s Botched and appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has secured interviews for clients with prominent publications such as Cosmo, Forbes, Hustler, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XMAs, XMA Creator XMA Europa, AVN, XRCOs, ALT Star, Bazowie!, NightMoves, Urban X, Adult Industry Awards, Adult Choice Awards, TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Icon won the XBIZ Executive Award for WIA Woman of the Year in 2026, Most Popular Adult PR Agency from the Urban X Awards in 2023 and 2025, Best Public Relations Firm from the ASN Magazine Awards in 2022 and 2025, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She’s also received multiple XMA and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, and WIA Woman of the Year, Best PR Agency from the SXMA Awards, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr.
