LOS ANGELES, CA – (September 6, 2024) – Wicked Sensual Care, a leading name in sexual health and wellness, proudly announces the return of Cassie Pendleton as Director of Business Development. Her re-addition strengthens the company’s leadership team as it continues to innovate and expand in an evolving sexual health marketplace. Pendleton will collaborate with jessica drake (Director of Marketing and Product Development), Nicole Talley (Senior Account Executive, Global), Johanna Weston (Account Executive, US & Latin America) and Geoff Aran (Director of Operations) forming a cohesive team dedicated to delivering conscious, adaptable, and inclusive products.

Steve Orenstein, Founder and President of Wicked Sensual Care, expressed his excitement about Cassie’s return. “We are thankful to have Cassie back, as her exceptional skills and deep passion for our brand mission perfectly complement the dynamic, passionate, and innovative qualities of our current team. This powerful synergy will not only enhance our ability to create products that meet market needs but also strengthen our retail and distributor partnerships, driving even greater success across all aspects of our business.”

With an unwavering passion for building relationships and a knack for creative problem-solving, Cassie Pendleton is excited to embark on this next chapter with Wicked Sensual Care. “I couldn’t be more thrilled to rejoin a team that not only shares my enthusiasm but is also deeply committed to innovating the sexual health and wellness category as a whole,” said Pendleton. “Wicked Sensual Care’s dedication to inclusivity and innovation is truly unmatched. I’m eager to bring my passion for ingredients and creative energy to the table, driving projects that are set to redefine industry standards. With my focus on delivering strong results for our distribution and retail partners, I’m confident we’ll achieve successes that elevate our brand and truly connect with our customers.”

jessica drake, who has shaped most of the brand’s creative and strategic direction over the last years, echoed these sentiments: “With Cassie’s return, our team is stronger than ever. Cassie brings a wealth of experience and fresh perspectives that perfectly complement the progressive path we’re on. We’re continually learning and we pledge to create purposeful products that are not just inclusive but also have broad market appeal while addressing emerging consumer needs. Having Cassie as a colleague and creative partner brings a much more cohesive feeling of unity to the brand, and I’m so excited for what’s to come.”

As the company looks ahead to an exciting trajectory for late 2024 and beyond, the reintroduction of Cassie Pendleton reinforces the brand’s commitment to conscious formulas, consumer education, and several new collections and kits.

A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless™ lube for menopause, and so much more.